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Tips of the week
Q1) What do you think a good band needs to have?
A good band needs very loyal musicians who love, accept, and support the leader. A good band must have members with a common vision and goal. Most important of all have good business instinct, be professional musicians (Good at their instruments), and like each other.
Q2) How do you decide whether or not a band is acceptable?
That depends on the ability to attract the target audience. It is very impossible to classify bands in term of acceptability. A band may be loved by say Rock `n Roll fans and rejected by R&B audience. Location is another factor that could determine if a band is accepted or not by a particular audience. For example, Rap bands are having hard time gaining full acceptance in many parts of Europe, but have large audience in the United States.
Q3) What in your opinion would make a good music video?
A good music video must effectively promote the product or it will not make sense. Secondly, the video should interpret the content of the lyrics; in other words dramatize the message the song carries.
Q4) What in your opinion would make a bad music video?
A bad music video is one that could generate very negative critics. Do not shoot a video that carries extreme pornographic materials or infringe other people's culture, rights, beliefs, race, or social justice. The purpose of every product is to affect a commercial appeal and motivate people to buy. To reach this goal, your target audience must include people of all age groups, culture, beliefs, and race. You would not want to limit your customer base.
Q5) If you had to create a promotional music video for a band that wasn't really known how and what would you do? (See answer below)
Q6) To make a promotional music video, what are the main things you need?
(See answer below)
Q7) Also what key things do you have to make sure you do?
Answers for 5, 6, 7:
To implement this task effectively, you will need a business plan with a very detailed and accurate marketing plan. The first step will be to spend time on research, which is the base of every new venture. The research will focus on studying what other successful video producers did to succeed, working with unknown bands. The point here is not to copy what others have done, but to learn from the cause and effect of their success and failure. A good research will give you an idea of approach and most important what to avoid. The second area of consideration is the Advertising/PR of your business plan. The timing of the adverts must be at least 1-2 months before the launching date. The next step will be executing the field plan, which involves a video manager and crew, equipment, select locations, determine when and what to shoot, and select the song for the video. A studio-recorded song must be ready for the video. This will be recorded over the video, as the singers will be expected to provide “mime vocals,” that is, singing along the video as it is being recorded. The mime vocals will not be used as final vocals, because you do not need noises from the environment during filming. The studio-recorded song is then “dubbed” to fit the mime-vocals line, and your video tape is ready. However, as the band is unknown, most of the work should be invested in advertising.
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